Citizen Quartz Men's Casual Leather Strap Watch, Stainless Steel, Black

CITIZEN, a brand founded in 1930, has consistently promoted a multicultural mindset that fosters excellence and creativity. The brand's name itself conveys a deep respect for craftsmanship and is considered familiar to citizens worldwide. As a "citizen" of the global community, CITIZEN bears the responsibility of cultivating a culture of positive change and ongoing evolution through its products.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to the final assembly of its watches. This artisan's approach to watchmaking is based on pushing the boundaries of technology and leveraging the company's experience to explore new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation as early as 1976, leading to the launch of the acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed the way watches could be powered forever. Eco-Drive eliminated the need to replace batteries, making it especially beneficial in areas where such specialist batteries were not readily available. This advancement leveled the playing field, allowing citizens of virtually every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with the perfection of design beauty, inspiring people to strive to be their best at any time.

Regarding the specific product details, the CITIZEN men's quartz watch features a black-tone stainless steel case with a black dial. It includes a day and date display. The watch boasts a polished silver-tone finish, a black dial with stick indices, luminous hands, and a day/date window. The 39 mm stainless steel case is paired with a mineral dial window and a Japanese quartz movement with an analog display. The croco-embossed leather band with a buckle closure provides a secure and stylish fit. The watch is water-resistant to 30 meters (99 feet), suitable for withstanding splashes or brief immersion in water but not for swimming.

CITIZEN's latest campaign, "Better Starts Now," in collaboration with Wieden+Kennedy, embodies the belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. CITIZEN is dedicated to this ideal, focusing on the present and the endless ways to improve it. To communicate this philosophy, the brand has created a new global CITIZEN brand movie, brand identity, and brand website.

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